where can I go?
tempt me to click
Use internal pages to tell me about specific services you offer. Make sure to focus on me not you - I'm interested in what I can get. These pages should be used to describe most of your business and so make up the majority of your site.
What will I be able to do once I have your products? Are they fantastic because of the price? The quality? Emphasise to me what the real selling point of your services or products is.
List the services you're offering
Or list features of your products
Give me links to related pages
Keep the bullets simple
Keep to the point - make it easy
“Keep testimonials short, to the point, directly related to the rest of the page content and always attributable to someone.”
- John Doe